Just For Laughs and Everise Join Forces to Drive Strategic Alliances and Brand Partnerships
Just For Laughs and Everise Join Forces to Drive Strategic Alliances and Brand Partnerships
9 Décembre 2025
Just For Laughs is proud to announce its new partnership with sponsorship agency Everise, which will join forces with the Strategic Alliances and Brand Partnerships team to orchestrate high-level collaborations and accelerate the development of impactful partnerships across all Just For Laughs properties in Canada and internationally.This partnership aligns fully with Just For Laughs’ ambition to make strategic alliances a cornerstone of its business model. By activating creative, long-term collaborations throughout the year across its many properties and digital platforms, far beyond the festival environment, Just For Laughs aims to unite visionary brands, deepen audience engagement, and create new opportunities for global exposure. This approach is designed to fuel the organization’s growth both in Canada and abroad, bringing bold and highly unifying initiatives to life.
“This partnership marks a new chapter in our ambitions: bringing together brands that want to create on a bigger scale, go further, and connect with audiences in new ways” says Alex Avon, Vice President, Strategic Alliances and Brand Partnerships at Just For Laughs. “With Everise by our side, we are enhancing our ability to imagine bold, multi-market and multi-platform collaborations that go beyond traditional sponsorships. We invite partners here at home and around the world to build with us experiences that resonate, bring people together, and showcase our creativity on a global stage.”
Across the industry, Just For Laughs partnerships have become a powerful way for brands to integrate within the global comedy culture and build deeper, more memorable connections with fans. “We’re thrilled to partner with Just For Laughs, a truly world-class comedy property. It’s a unique opportunity to bring leading brands into the Just For Laughs ecosystem and connect them with passionate comedy fans across markets, digital platforms, and live entertainment” says Chris Sura, Partner at Everise.Building on that perspective, Kyle Lynch, Partner at Everise, underscores the emotional impact and unifying power of comedy for audiences and brands alike: “Just For Laughs is synonymous with the very best in global comedy and has long been a launchpad for the world-renowned comics we all know and love. Amid the noise of daily life, we’re thrilled to partner with a team that brings joy and laughter to centre stage.”
ABOUT JUST FOR LAUGHS
Founded in 1983 and led since 2025 by Sylvain Parent-Bédard and his experienced team with over 25 years in the industry, the Just For Laughs Group is a major Canadian-Québec cultural institution with a simple and universal mission: Spreading laughter across the globe. As a global leader in comedy, we organize ComedyPRO, the international industry hub, as part of our two largest comedy festivals in the world: Montréal and Québec. We also present festivals in Toronto, Vancouver, Sydney, Singapore, and Bermuda.Our brand “Just For Laughs” is internationally recognized and has helped launch the careers of numerous renowned comedians. Driven by innovation and inclusion, and passionate about our craft, we collaborate with the best talents and partners to create, produce, broadcast, and distribute comedy content in all its forms: films, TV series, theater, musicals, solo shows, multi-artist shows, and festivals. Each year, nearly 100 million fans consume our content across our platforms and digital media, which to date have accumulated more than 100 billion views; a unique achievement for a Canadian-Québec organization.
ABOUT EVERISE
Everise is a sponsorship sales agency that connects influential brands with premier properties at the intersection of culture and commerce. With decades of experience in brand marketing and sales, Everise works with rights holders to define, package and price partnership offerings, thoughtfully take these opportunities to market, and guides relationships from initial ideation through to post-campaign ROI analysis. With deep category expertise and a focus on live experiences, Everise helps partners unlock new revenue, amplify reach, and prove the impact of sponsorship investments.
For partnership inquires:[email protected]
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