Just For Laughs launches original clothing line, bringing the funny to everyday clothes





The world’s leading international comedy brand has designed, developed and launched a custom e-commerce experience, promoting brand new Just For Laughs apparel




MONTRÉAL/ LOS ANGELES - Just For Laughs continues to be leaders in the comedy space, now expanding their business on a global scale with the launch of an all-new original clothing line, HAHAHA Shop, the official shop of Just For Laughs, showcasing a robust assortment of exclusive JFL items.


With growing popularity and interest in athleisure clothing, Just For Laughs has incorporated some of their laugh-out-loud mantras, sayings, and world-renowned humour into a unique stylized merchandise line of unisex t-shirts, tank tops, baseball tees, sweatshirts, hoodies and more.


The inspiration behind launching a comedic clothing line came after a grueling year of longing for comfy yet stylized loungewear that’s suitable to wear both at home, and when you go out. The ingenuity to combine comedy and loungewear originated this new line. JFL, always looking for new ways to connect with their global audiences, created this line with the ideal comedy fan in mind; a casual yet distinctive and stylized collection of apparel, with an infamous JFL comedic flare.


“The HAHAHA Shop is just another step in Just For Laughs’ vision in creating a wider space that really encompasses everything in comedy”, shares C.M.O., Anne Belliveau. “We can’t wait to see fans and friends sporting our apparel this summer”.


To ensure top quality design and experience, Just For Laughs partnered with Craftwork Design, L.A.-based apparel design company offering 360-degree ecommerce services, with high profile digital retail success stories as Pabst Blue Ribbon, Easyriders, John Wayne and Death & Co, among others.


Go to https://boutique.hahaha.com/ to see the merchandise


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About the Just For Laughs Group

Founded in 1983, the Just for Laughs Group is the most important player in the global comedy industry. Under the management of Groupe CH, Bell Media and ICM Partners, the company is an international powerhouse in the creation of multi-platform comedy content. Every year, it entertains millions of spectators with its festivals on Canadian and international stages, in Montréal – the biggest comedy event in the world – as well as in Toronto, Vancouver, Sydney and Bermuda. The Group organizes shows featuring thousands of comics from Canada and other countries, including established artists as well as up-and-comers; stages its own comedy shows and musicals; produces touring shows; broadcasts digital and televised content (notably Gags, which is shown in 150 countries and followed by an online audience of ten million on YouTube); manages talented artists; and is the originator of the ComedyPRO and JPR Pro industry conferences. www.hahaha.com