About us

As President and CEO of Just For Laughs Group, Charles is responsible for managing all of the group ’s activities, including festivals, live shows, traditional and digital TV production, web content monetization in C anada and abroad. He manages priorities and plans the future development of the business while interacting with its various government and private stakeholders.

In his role as Chief Operating Officer at Triotech, Charles was in charge of all the company’s activiti es, including engineering, product development, projects, international sales, marketing, IT and the creative tea ms at its Montreal studios. He was also responsible for manufacturing activities at the company’s manufacturing plan t in Joliette, Canada. He managed and maintained relationships with its private and institutional stakeholders (CDPQ, FT Q), as well as supporting Triotech’s shareholders in defining the company’s direction.

As Chief Operating Officer at Cirque du Soleil, Charles oversaw all activities relating to its permane nt and touring shows, commercialization, partnerships and licensing agreements. He managed priorities and longt erm planning for the company’s two main divisions: touring shows, which is active in over 200 different markets on five continents, and permanent shows, which runs nine shows based in Las Vegas and Orlando. He supervised the sales and marketing departments to ensure the growth of the Cirque’s sales, which total 11 million tickets on average per year. Charl es also interacted with the company’s major partners, notably including MGM International, Disney, Fuji Television, I MX, AEG and various promoters around the world. He managed areas such as creative, show quality, finance, marketing , HR, public affairs, IT and sponsorships.

Before joining the Cirque, Charles held the position of Senior Manager at Deloitte Consulting, wher e he advised various companies, notably including Bombardier, the Hong Kong Airport Authority, Canadian National Rai lway, National Defence and Bell Canada, particularly with regard to major business transformation projects in Europe, Asia and Canada.

Prior to Deloitte, Charles worked as a business development advisor in the area of international tr ade for the government of Canada. He began his career as a data analyst for an IT company. Charles obtained a degree in computer science from the Université de Montréal and holds an MBA from Université Laval.

He is a member of the École de Danse Contemporaine de Montréal’s board of directors. He also sit s on Brio Conseils’board of directors

Just For Laughs’ President Bruce Hills has been a driving force behind the world’s biggest comedy f estival and most prestigious comedy brand for over 30 years.

Beginning his Just For Laughs career as a driver in 1986, Hills has since held countless roles within t he organization, including Director of Programming, VicePresident of International Television, COO, and now President. He oversees all of the company’s English business properties across global markets, focusing on growing the busin ess in all divisions.

Under his helm, Just For Laughs has significantly expanded its reach by launching festivals in Montr eal, Toronto, Vancouver and Sydney, Australia.

Over the past three decades, Hills has discovered and cultivated relationships with some of the ind ustry’s most successful and influential artists, including Dave Chappelle, Kevin Hart, Trevor Noah, Judd Apatow, Wanda Sykes, Jimmy Fallon, Bill Burr, to name a few.

Hills’ talents in TV development have led to over 1,500 Just For Laughs television specials broadcas t by various key networks from around the world. The company’s TV deals have reached new heights, partnering w ith Netflix, Amazon Prime, and Kevin Hart’s HartBeat Productions, to name a few. As an awardwinning producer, Hills received the Canadian Screen Award for the PK Subban: Shots Fired Special, served as Executive Producer on Amazon Prime’s crit ically acclaimed 6-episode docuseries Inside Jokes, and was a consulting producer on NBC's Bring the Funny.

Hills also helped establish Just For Laughs Live as the #1 comedy promoter in Canada, which produ ces sold out tours across the country. Named one of Variety’s “50 Individuals Who Impacted Comedy”, declared “The King of Comedy” by The Globe and Mail and hailed by the UK’s edition of GQ Magazine as “the most powerful man in inter national comedy”, Hills is frequently a keynote speaker and panelist at various festivals across the globe

Alain Boucher is CPA, has close to 30 years of experience in various industries such as Mining , Aerospace, Telecommunications, Information technology and manufacturing. Alain has worked for small and medium enterprises as well as internationaly known companies like Rolls-Royce and Armstrong. Prior to joining Groupe Juste pour rire, he was CFO of Show Canada industries and was CFO of Alcoa Canada (Canada, Norway and Iceland) prior to that. He was managing Finance, I.T. and Procurement.

Jacqueline Grossman is an accomplished marketing executive with over 25 years of progressive experience across the travel, telecommunications and entertainment industries. In her most recent role as VP Marketing & Corporate Communications for the Sunwing Travel Group, Jacqueline led an integrated marketing team supporting multiple divisions (Sunwing Vacations, Sunwing Airlines, Blue Diamond Resorts and Nexus tours) responsible for brand, digital marketing, creative services, public relations, social media, video production and corporate communications. Her leadership contributed to driving unprecedented company growth, resulting in several perennial awards including the Consumer Choice Awards as well as ranking on PROFIT Magazine's annual list of fastest growing companies for 13 consecutive years.

Prior to joining Sunwing in 2014, Grossman held several marketing leadership roles at companies including Thomas Cook, HRG North America, Rogers Communications and Bell Canada.

Jacqueline’s passion and purpose is building beloved brands from the inside out that create authentic connections with people, tribes & ideas. Whether it’s as a leader, a working Mom of two rambunctious daughters, an avid traveler/journey woman or as a skier & runner, she brings passion, creativity, & “the party” to every aspect of her life. Her mantra is from a famous song “When you get the choice to sit it out or dance, I hope you dance.”

Jacqueline holds an MBA from Schulich School of Business and a Bachelor of Commerce degree from Concordia University. She has held various board positions at the American Marketing Association, including President of the Toronto Chapter.