Shira Lazar is the Co-Founder/CEO and Host of the Emmy Nominated live interactive daily show and millenial media brand, What's Trending. She also currently is an EP/Host for Sinclair Broadcasting's Circa Pop! and hosts Westwood One's weekly podcast On Tour With Live Nation.
As a West Coast contributor for HLN's The Daily Share, Lazar covered all things social media and digital trends for the network. Prior to launching What's Trending, Shira launched the talk show of YouTube, Partner's Project, interviewing the biggest YouTube stars.
As the leading broadcaster and interviewer in the digital space, Shira has been the face of the biggest live-streams on the web from awards show to red carpet premieres including, The Oscars, The Grammys, Tony Awards among many others. Lazar is a Webby Awards Honoree, Streamy Awards and IAWTV Winner For Best Web Series Live Host.
Her past work includes CBS News Online, where she was the first vlogger/blogger. Her online involvement expands to hosting video content for the Grammy Awards, ABC's Digital Experience for The Oscars, Yahoo!’s daily What’s So Funny among many others. Additionally, Lazar has been the face of many TV shows including HLN's "Daily Share", Reelz Channel's "Dailies" and NBC’s "1st Look" and "Open House".
She has also been named NAB's The M.E.T. Effect Digital Evangelist, one of Fast Company’s Most Influential Women in Technology, Huffington Post’s “Women in Tech to follow on Twitter”, honored on the Variety Women of Impact list and Cynopsis Top Women In Digital.